Facebook Marketing: Designing Your Next Marketing Campaign by Justin R. Levy

Author:Justin R. Levy [Levy, Justin R.]
Language: eng
Format: epub
Tags: General, Business & Economics, Web, Computers, E-Commerce, Internet Marketing, Electronic Commerce, Business Communication, Social networks - Computer network resources, Social networks, Computer network resources, Social Networking, Internet advertising
ISBN: 9780789743213
Publisher: Pearson Education, Limited
Published: 2010-05-03T04:00:00+00:00

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F a c e b o o k M a r k e t i n g

Figure 5.3 As you add elements to your ad, you can preview the results right beside it.

2. Target Your Audience

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Decide whom you want to target with your ad. Facebook allows you to target based on 11 different filters such as location, age, birthday, sex, keywords, education, and so on (see Figure 5.4).

Figure 5.4 Facebook provides 11 different targets to select from. As you design your ad, be sure to spend some time considering these targets.

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